Retail Price: $16.95 LS Price: $11.55 You Save: $5.40 (32%) Availability: Usually ships within 24 hours. Format: Paperback, 256pp. ISBN: 9781600616693 Publisher: HOW Books Pub. Date: May 12, 2010 Average Customer Review:

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Don’t let your creative ideas get picked apart and put down!

If you’re like most creative people, chances are high that you’ve had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You’ll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you’ll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.

“Creating ideas is easy, compared to actually selling them. In this engaging and innovative book, Sam Harrison helps make sure your brilliant ideas actually see the light of day.”

—Sally Hogshead, author of Fascinate

“The book I wish I had read 30 years ago. Selling your idea is even more important than creating it and Sam Harrison has a wealth of strategies to help you do just that.”

—Al Ries, co-author, War in the Boardroom

“This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.”

—Brian Tracy, author of The Psychology of Selling

Sam Harrison has over 20 years of diverse experience in creative communications, including advertising, public relations, direct marketing and product innovation. He is a former senior vice president with an S&P 500 firm. He's worked with clients and affiliates including Major League Baseball, Microsoft, American Express and more. Currently he is a consultant and instructor at Portfolio Center, a graduated studies program specializing in creative brand communications. He lives in Atlanta, Georgia.

	Introduction	1
	How to deal with: Decision Makers	5
	Begin by boosting: Your Believability	51
	Learn by asking: All The right questions	67
	Find out what clients want: By Listening	79
	Success = opportunity: + Preparation	89
	How to present: A Powerful Pitch	125
	How to handle: Objections	205
	And the it's: Follow-up and more	229
	End Notes	242
	Index	245

Thinkertoys: A Handbook of Creative-Thinking Techniques