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It's Not about You: A Little Story about What Matters Most in Business
Bob Burg and John David Mann


9781591844198
Retail Price: $24.95
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Format: Hardcover, 144pp.
ISBN: 9781591844198
Publisher: Portfolio Hardcover
Pub. Date: September 20, 2011

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Description and Reviews
From The Publisher:

From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you.

Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.


 
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About the Authors

Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.



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Table of Contents

 
1The Offer1
2The Question8
3The Top Floor14
4Influence22
5The Heart of the Operation30
6The Language of Strength40
7The Work54
8Being Muddy60
9Birth and Death72
10An Imprint on the Soul80
11Robbie88
12Chaos96
13The Speech103
14The Chair110
 
Ben's Manifesto119
Acknowledgements125



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