Retail Price: $24.95 LS Price: $16.95 You Save: $8.00 (32%) Availability: Usually ships within 24 hours. Format: Hardcover, 144pp. ISBN: 9781591844198 Publisher: Portfolio Hardcover Pub. Date: September 20, 2011 Average Customer Review:

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From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you.

Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.

Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.

1	The Offer	1
2	The Question	8
3	The Top Floor	14
4	Influence	22
5	The Heart of the Operation	30
6	The Language of Strength	40
7	The Work	54
8	Being Muddy	60
9	Birth and Death	72
10	An Imprint on the Soul	80
11	Robbie	88
12	Chaos	96
13	The Speech	103
14	The Chair	110
	Ben's Manifesto	119
	Acknowledgements	125

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