Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki





Format: Paperback, 240pp.
ISBN: 9781591845836
Publisher: Portfolio
Pub. Date: December 31, 2012

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Description and Reviews
From The Publisher:

The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in The Art of the Start he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction.

Enchantment's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals.

Kawasaki's advice includes:

• How to Achieve Rapport, Credibility, and Trust
• How to Help People Enchant Themselves
• How to Overcome Resistance
• How to Enchant Your Employees...and Your Boss
• How to Resist Enchantment

Anchored by his road-tested wisdom and inimitable wit, Enchantment is another classic from one of the most respected voices in business today.


About the Author

Guy Kawasaki is the cofounder of Alltop.com , an "online magazine rack" of popular topics on the web and a founding partner of Garage Technology Ventures. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


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