Retail Price: $10.99 LS Price: $9.34 You Save: $1.65 (15%) Availability: Usually ships within 24 hours. Format: Paperback, 138pp. ISBN: 9781483922973 Publisher: CreateSpace Independent Publishing Platform Pub. Date: April 30, 2013 Average Customer Review:

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In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

The next big idea in business is BELIEF.

"This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored."

—Tom Peters

"Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea."

—Seth Godin, author of The Icarus Deception

• "Those skilled at motivating people to cross a new bridge, to change their beliefs and behavior, are not trying to cajole or manipulate them against their will. Rather, they seek to guide them to a new destination, a transformed way of feeling, thinking and acting that's aligned with their personal desires and values." Pg. 61

Tom Asacker is often described as a catalyst and a nonconformist. He is a strategic advisor, an internationally acclaimed speaker, and the author of six books. Beyond his success as a speaker and author, Tom is a former corporate executive and an accomplished entrepreneur. He is a recipient of the George Land Innovator of the Year Award. He holds medical patents and product design awards and is recognized by Inc. magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program. Today Tom helps professionals and organizations grow their brands by connecting deeply with the feelings and beliefs of their audiences, and by creating value that truly improves their lives.

	Prologue	1
	Can We Handle the Truth	3
Part One:	What They Know	5
Part Two:	What They Do	59
Part Three:	What You Can Do	99
	About the Author	123

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