Adrian Gostick and Chester Elton

Retail Price: $23.99 LS Price: $16.30 You Save: $7.69 (32%) Availability: Usually ships within 24 hours Format: Hardcover, 256pp. ISBN: 9781439149171 Publisher: Free Press Pub. Date: Re-issue edition - April 7, 2009 Average Customer Review:

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Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results--whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher

• Productivity
• Engagement
• Retention
• Customer satisfaction

The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable--it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time--it can be done in a matter of moments--and it doesn't take budget-busting amounts of money. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

New York Times bestselling author Adrian Gostick is the leader of O.C. Tanner Company's recognition training and publishing practice. His books The 24-Carrot Manager and A Carrot a Day are sold in more than fifty countries around the world. Chester Elton is coauthor of the bestselling Carrot books, a popular lecturer on motivation, and an influential voice in global workplace trends. He is O.C. Tanner's lead recognition consultant and researcher and works with numerous Fortune 100 clients.

	Introduction to the Revised Edition	ix
	Part I The Accellerator How the Best Managers Deliver Extraordinary Results
1	A Missing Ingredient	3
2	The Basic Four of Leadership	20
3	Leadership Accelerated	39
4	Altruists and Expectors	52
	Part II Carrot Culture How Great Organizations Create World-Class Results
5	Creating a Carrot Culture	73
6	Are They Engaged and Satisfied?	79
7	The Building Blocks of a Carrot Culture	94
8	Carrotphobia: Why We Don't Recognize	125
9	Carrots Go Global	139
	Part III Managing By Carrots You Can Get There from Here
10	The Carrot Calculator	165
11	125 Recognition Ideas	172
	Conclusion: Sustaining the Carrot Principle	192
	Appendix A Acceleration to Business Results	201
	Appendix B Health Stream Research's National Employee Database	205
	Appendix C 2006 Survey of 1,005 Working Adults	211
	Appendix D Recognition ROI Survey of 26,000 Employees	217
	Notes	221
	Acknowledgments	228
	Index	231
	Resources	236
	About the Authors	238

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