Retail Price: $27.00 LS Price: $19.90 You Save: $7.10 (26%) Availability: Usually ships within 24 hours. Format: Hardcover, 256pp. ISBN: 9781137279286 Publisher: Palgrave Macmillan Trade Pub. Date: December 23, 2014 Average Customer Review:

Order This Book!   Secure Order Guarantee Item No: 9781137279286

Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today’s stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results—even as the world demands big solutions. So how do we get back in the risk-taking game?

In The Risk Factor, Deborah Perry Piscione takes the most comprehensive look at this crucial, undervalued leadership behavior, and outlines how companies must support risk-taking across the enterprise. Exploring the heroes of risk, including entrepreneurs, venture capitalists, and technologists, and the role risk-taking and failure tolerance play in their success, she makes a compelling case not only for big, flashy mergers or acquisitions, but also for unorthodox choices in everything from leadership to corporate social responsibility. Drawing on case studies from a wide range of now-famous giants (Netflix, Salesforce) and successful start-ups (Tesla, NetApp), she distills lessons for both new entrepreneurs and established companies whose longtime risk aversion has cost them more than they realize.

Deborah Perry Piscione, is a principal and cofounder at Vorto Consulting, a Silicon Valley-based boutique consulting firm dedicated to enabling companies to innovate and grow. She is also the author of the New York Times bestselling book Secrets of Silicon Valley, and an Internet entrepreneur, board advisor and nationally-recognized speaker. A former congressional and White House staffer, she spent over a decade as a media commentator on CNN, CNBC, MSNBC, ABC, NBC, Fox News, PBS, and NPR programs, and her work has been covered in The New York Times, The Wall Street Journal, The Economist, and Forbes.

	Part I
	Introduction
	Why Risk-taking isn’t Gambling: What Poker, Jazz and the Toyota Assembly Line Can Teach You About Business
	Part II
	The DNA of a BOLD Risk-Taker
	Leadership
	Corporate culture
	The Death of HR and the Birth of Talent
	Smart Work
	Decision-making
	Branding & Marketing
	Sales
	Crisis management
	Improvisational Innovation
	Intellectual property
	Conclusion
	"Yes, and…."

Book on Leadership