Retail Price: $21.95 LS Price: $15.35 You Save: $6.60 (30%) Availability: Usually ships within 24 hours. Format: Hardcover, 210pp. ISBN: 9781118569870 Publisher: Wiley Pub. Date: March 18, 2013 Average Customer Review:

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What if you, your team, or your entire organization had absolute clarity about what was most important, and that's where all of your energy was focused? Imagine the force multiplier of that kind of shared sense of direction, purpose, and priorities.

Be the Best at What Matters Most reveals the one essential strategy for business leaders, entrepreneurs, and those who aspire to lead. Simplify the way you think about your business. Success isn't about doing everything, it's about doing the most important things.

In a tough market, it's tempting to look for shortcuts. Reality check: There aren't any shortcuts. Be the Best at What Matters Most teaches that the way to create results, growth, and profit is to be so good at the basics that you are cutting edge. What an audacious idea—outperform your competition on those things that create real value for your customer. Through real-world examples, engaging activities, and thought-provoking guidance, this book shows you how to:

• Constantly improve on just a few things that create the greatest value for the customer
• Clarify expectations and build a culture around quality
• Replace random acts of "wow" with consistently excellent service
• Identify the areas of your business that have become too complicated and simplify them
• Discover what motivates your employees and colleagues most

Instill in yourself and your team a shared sense of direction, purpose, and priorities by focusing on the most important things for your company's success. Be the Best at What Matters Most helps you clarify and simplify, and when you can do that, you can move mountains.

"In Be the Best at What Matters Most, Joe Calloway has unlocked the secret to building a business and brand that stand the test of time. Implementing the lessons from this book doesn't just give you an advantage, it redefines the rules for where you invest your focus, energy, and resources. If building a great, enduring business matters to you, then don't just read this book—devour it."

—Randy G. Pennington, author of Results Rule!

"Be the Best at What Matters Most urges us in a very clear way to get our business to 'simple' and to execute better every single day. Simple with regard to what matters most to our customers. Thank you for the insight, Joe. I assure you that we will be better for it."

—Steve Bilt, CEO, Smile Brands Inc.

"Once again, Joe brings us all down to earth to take the mystery out of how to succeed in business. Having relied on Joe's advice for over fourteen years in four different companies, he continues to show how the 'basics' always win—good economy, bad economy, any demographic, any geography, any industry. These are real ways to help businesses succeed in simple, cost-effective manners that anyone can implement."

—Dan Tarantin, CEO, Chem-Dry/N-Hance

"Vintage Calloway: real-world wisdom. Get everyone in your company to read this book."

—Randy Gage, author of the New York Times bestseller Risky is the New Safe

"It's not about working harder, being more motivated, or finding better people. It's about making 'what you do best' simple and sustainable. Everything we do depletes our most valuable resource, which is time. Read Be the Best at What Matters Most and stop doing the things that keep you from doing what matters most."

—Arnie Malham, CEO, cj Advertising

"Be the Best at What Matters Most, Joe Calloway's latest gift to business leaders, owners, and managers, is a deceptively simple approach to winning in business. Read it and focus. You'll be glad you did. Joe scores again with sound advice for businesses who want to be the best."

—Elizabeth Crook, CEO, Orchard Advisors

Joe Calloway is a leading performance expert who has helped hundreds of companies and entrepreneurs create and sustain success through his unique interactive keynote presentations that challenge people to take action on what matters most in their businesses. Joe has published five books, including Becoming a Category of One and Indispensable.

1	The Only Strategy You Will Ever Need	1
2	It’s Really Not That Complicated	13
3	So Good at the Basics That You’re Cutting Edge	17
4	Deciding What Matters Most	23
5	Different Answers—All of Them Right	35
6	Relevance, Innovation, and Constant Improvement	49
7	Culture, Focus, and More Focus: Memphis Invest	55
8	Working in the Business	67
9	Three Is the Magic Number: Smile Brands	73
10	Winning and Losing Inside the Box	79
11	Random versus Consistent	87
12	Simplicity and the Blue-Tip Flame	93
13	The Trap: Let’s Do More	99
14	Clarity, Process, and Profit: bytes of knowledge	109
15	What Matters Most to Your Team	125
16	Culture Drives Results	131
17	How Brands Win	141
18	How the Internet Is Killing Hype	149
19	Leadership: Grunder Landscaping Company	157
20	When Everything Is Pursued, the Important Is Neglected	167
21	The Rules You Can Break	173
22	Focus 3 Ninety	183
23	It’s 11:30	191
24	Ideas That Matter Most	197
	More Resources	201
	Index	205

Indispensable: How To Become The Company That Your Customers Can't Live Without
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison