LeaderShop
Title Index
A-K   L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

BookInfo
 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items


.
See Also:
. Business



leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Eric Siegel


9781118356852
Retail Price: $28.00
LS Price: $19.04
You Save: $8.96 (32%)


Availability: Usually ships within 24 hours.

Format: Hardcover, 320pp.
ISBN: 9781118356852
Publisher: Wiley
Pub. Date: February 19, 2013

Average Customer Review:

leadership

leadership
 
Order This Book!

Add To My Cart

view cart
email friend
 

Secure Order Guarantee

Item No: 9781118356852



leadership
Description and Reviews
From The Publisher:

You have been predicted by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.

Why? For good reason: Predicting human behavior combats financial risk, fortifies healthcare, reduces spam, toughens crime-fighting and boosts sales.

How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive analytics is the science that unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but even lousy predictions can be extremely valuable.

In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World co-founder Eric Siegel reveals the power and perils of prediction:
  • What unique form of mortgage risk Chase Bank predicted before the recession.
  • Predicting which people will drop out of school, cancel a subscription or get divorced before they are even aware of it themselves.
  • Why early retirement decreases life expectancy and vegetarians miss fewer flights.
  • Five reasons organizations predict death, including one health insurance company.
  • The way U.S. Bank and European wireless carrier Telenor calculate how to most strongly influence each customer.
  • How companies ascertain untold, private truths how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job.
  • How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free.
  • What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia.
A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining who to call, mail, investigate, incarcerate, set up on a date, or medicate.

Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward but that can be predicted in advance?


 
readers index
leadership
Reader's Index 
Send us your favorite quotes or passages from this book.
 

leadership
About the Author



leaders
Table of Contents

 
Preface by Thomas H. Davenport
Introduction
 
1Liftoff! Prediction Takes Action - The Stock Market
2With Power Comes Responsibility - HP, Target and the Police Deduce Your Secrets
3The Data Effect - Blogger Anxiety and the Economy
4The Machine that Learns - Chase and Mortgage Risk
5Supercharging Prediction - Netflix and Crowdsourcing
6Watson and the Jeopardy! Challenge - IBM
7Persuasion by the Numbers - Telenor and U.S. Bank
 
Addendum
Acknowledgements



leadership
Customer Reviews
Write your own online review.


Find Items On Similar Subjects
Book on Leadership
.
 
leadership
TITLE INDEX: A-K  L-Z | SEARCH | BESTSELLERS | WHAT'S NEW | OUT OF PRINT | HELP | PRIVACY & SECURITY | Leading Blog | LeaderShop Main Page

All prices subject to change and given in U.S. Dollars.

Copyright 1998-2013 LeadershipNow / M2 Communications, LLC All Rights Reserved


All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.
.