Retail Price: $19.95 LS Price: $13.57 You Save: $6.38 (32%) Availability: Usually ships within 24 hours. Format: Paperback, 228pp. ISBN: 9780749465247 Publisher: Kogan Page Pub. Date: May 28, 2012 Average Customer Review:

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Strategy is about shaping the future. Adaptability breaks down the concept of "shaping the future" into a set of strategic adaptation rules based on solid evidence. Each rule boils down scientific research into memorable, practical wisdom illustrated with intriguing examples of strategies used by the world's biggest and best companies.

Adaptability emphasizes the powerful distinction between adapting to cope and adapting to win. From McDonald's to Sony, from post-war Iraq to the revolutions of the Arab Spring, Max McKeown explains how to increase the adaptability of an organization to create winning positions.

"If you are getting whipped by playing by the existing rules, get used to losing or change the game. If you can't win by standing and fighting, then run and hide. If you can't win by being big, be small. If you can't win by being small, be big. The first rule of winning is that there is no one way to win."

Max McKeown is an author, consultant and popular speaker. He has been strategic advisor to Microsoft, Virgin, the 2012 Olympics, Sony, Barclays and Vodafone on innovation, human potential, customer experience, marketing, team building and competitive advantage. He was elected to the Customer Service Hall of Fame on MSN Money and has been nominated as a Star of Human Resources by Personnel Today. He is a regular columnist and "thought leader" for Management-Issues, and he has authored several popular books including Why They Don't Buy and The Truth About Innovation and the forthcoming The Strategy Book.

	Part One: Recognize the Need to Adapt
	Rule 1: Play Your Own Game
	Rule 2: All Failure is Failure to Adapt
	Rule 3: Embrace Unacceptable Wisdom
	Rule 4: F*** with the Rules
	Rule 5: Stability is a Dangerous Illusion
	Rule 6: Stupid Survives until Smart Succeeds
	Part Two: Understand Necessary Adaptation
	Rule 7: Learning Fast Better than Failing Fast
	Rule 8: Plan B Matter Most
	Rule 9: Free Radicals
	Rule 10: Think Better Together
	Rule 11: Get a Kick-ass Partner
	Part Three: Adapt as Necessary
	Rule 12: Never Grow Up
	Rule 13: Hierarchy is Fossil Fuel
	Rule 14: Keep the Ball
	Rule 15: Swerve and Swarm
	Rule 16: Get Your Ambition On
	Rule 17: Always the Beginning
	Final Words
	Acknowledgements
	References
	Index

Adapt: Why Success Always Starts with Failure