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The Myths of InnovationScott Berkun
 Description and Reviews From The Publisher: How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.
Reviews "Insightful, inspiring, evocative, and just plain fun to read it's totally great." —John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." —Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." —Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation  Reader's Index Send us your favorite quotes or passages from this book. About the Author Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington. Table of Contents
Customer Reviews Write your own online review. Find Items On Similar Subjects  The Ten Faces of Innovation : IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization Creativity and Innovation
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