Retail Price: $27.95 LS Price: $19.00 You Save: $8.95 (32%) Availability: Usually ships within 24 hours. Format: Hardcover, 336pp. ISBN: 9780470597262 Publisher: Jossey-Bass Pub. Date: May 24, 2010 Average Customer Review:

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An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.

• Shows how to use social media to become an open organization
• Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
• The author Charlene Li is one of the foremost experts on social media and technologies

In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

	Introduction
	I The Upside of Giving Up Control
1	Why Giving Up Control Is Inevitable
2	The Ten Elements of Openness
	II Crafting Your Open Strategy
3	Determining How Open You Will Be
4	Understanding and Measuring the Benefits of Being Open
5	Structuring Openness with Sandbox Covenants
6	Orchestrating Your Open Strategy
	III Open Leadership: Redefining Relationships
7	Open Leadership: Mind-sets and Traits
8	Nurturing Open Leadership
9	The Failure Imperative
10	How Openness Transforms Organizations
	Endnotes
	Acknowledgments
	The Author
	Index

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