Retail Price: $27.95 LS Price: $19.00 You Save: $8.95 (32%) Availability: Usually ships within 24 hours. Format: Hardcover 240pp. ISBN: 9780470558423 Publisher: Jossey-Bass Pub. Date: March 15, 2010 Average Customer Review:

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How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good"

From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values.

• Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business
• Shows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand
• Drawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy

The Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.

"Jeffrey Hollender and Bill Breen give us the inside scoop on how truly responsible companies out-think and out-perform their conventional-minded competitors. Part manual and part manifesto, The Responsibility Revolution delivers a truckload of examples for growing a company that benefits society as well as shareholders. I only wish we had The Responsibility Revolution’s real-world lessons when we launched Ben & Jerry’s."

—Ben Cohen, co-founder, Ben & Jerry’s

"Jeffrey Hollender is a true master of the arts in unifying business with ecology. A rarity indeed, he is one who practices what he teaches."

—Horst M. Rechelbacher, founder, Intelligent Nutrients

"My hat is off to Jeffrey Hollender and Bill Breen for their daring new book, The Responsibility Revolution. Drawing on their personal experiences in building the highly successful company, Seventh Generation, and on a wealth of other material, they show with force and eloquence what’s required for corporations to transcend the failed promise of ‘corporate social responsibility’ and give real leadership in building a new economy where people and planet flourish. No more hype and platitudes, The Responsibility Revolution is the real item—a Baedeker for businesses that want to be part of a future that works."

—James Gustave Speth, author of The Bridges at the Edge of the World: Capitalism, the Environment, and Crossing From Crisis to Sustainability

"The Responsibility Revolution is a welcome, hopeful, and timely road map for truly sustainable 21st-century commerce in which people and the planet actually count, and profits are the means but not the ends. Cynics beware—their optimistic analysis derives from real evidence that we may in fact be getting commerce right. Their guidance is visionary and their vision gives great guidance. This is a must-read 21st-century primer for investors, entrepreneurs, consumers, and policy-makers alike."

—Gary Hirschberg, president and CE-Yo, Stonyfield Farm, Inc.

"Jeffrey Hollender and Bill Breen have collaborated to produce a remarkably detailed road map for businesses that are searching sincerely for the path to good reputation, high purpose, and deep respect. Read this book for a new clarity about the power of all three qualities, and the path to authentic realization thereof."

—Ray C. Anderson, founder and chairman, Interface, Inc.

	Foreword by Peter Senge
	Preface: The Responsibility Revolution: Our Manifesto
1	The Responsibility Revolution Takes Off
2	The Company Takes on a Mission: “Doing Work That Matters” Matters Now More Than Ever
3	Not a Company, But a Community: A Blueprint for Unleashing People's Potential
4	Make It Transparent: In a See-Through World, It Doesn't Pay to Be Opaque
5	Authentically Good: Building the Mission into Every Part of the Business
6	The Cooperative Company: Building Profits and Solving Problems Through Mass Collaboration
7	Beyond Responsibility: The Case for Corporate Consciousness
	Epilogue
	Notes
	Acknowledgments
	About the Author

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