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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Joe Calloway

9780470496350
Retail Price: $19.95
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Format: Paperback, 272pp.
ISBN: 9780470496350
Publisher: Wiley
Pub. Date: Second Edition August 15, 2009

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Description and Reviews
From The Publisher:

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.
  • Revised and updated to remain relevant to today's market conditions and new innovations
  • A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off
  • Today's struggling economy puts even greater importance on the theory and practice of business differentiation
  • This edition includes 20 percent new material; if you liked the original edition, you'll love this new Second Edition
  • Reliable, proven advice that works for businesses of any size in any industry
Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.


 
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About the Author

Joe Calloway is a consultant on employee engagement and performance whose client list reads like a Who's Who of business—from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame.



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Table of Contents

 
Preface
 
1We Just Decided to Go
2The Power of a Cause
3Success Means You Know What Usedto Work
4The Commodity Trap
5Your Brand Is Everything
6The Three Rules
7The New Customer Reality
8Tiebreakers
9The Heart of a Category of One Performer
10The Future of Category of One
 
Index
About the Author



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