LeaderShop
Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

BookInfo
 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items


.
See Also:
. Change



leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

Switch: How to Change Things When Change Is Hard
Chip Heath and Dan Heath


9780385528757
Retail Price: $26.00
LS Price: $17.68
You Save: $8.32 (32%)


Availability: Usually ships within 24 hours.

Format: Hardcover, 320pp.
ISBN: 9780385528757
Publisher: Broadway Business
Pub. Date: February 16, 2010

Average Customer Review:
leadership
best business books

leadership

leadership
 
Order This Book!

Add To My Cart

view cart
email friend
 

Secure Order Guarantee

Item No: 9780385528757



leadership
Description and Reviews
From The Publisher:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
  • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
  • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.



.
Reviews

The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.)
Publishers Weekly


 
readers index
leadership
Reader's Index 
Send us your favorite quotes or passages from this book.
 

leadership
About the Authors

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report. --This text refers to an out of print or unavailable edition of this title.



leaders
Table of Contents

1Three Surprises About Change1
 
Direct the Rider
2Find the Bright Spots27
3Script the Critical Moves49
4Point to the Destination73
 
Motivate the Elephant
5Find the Feeling101
6Shrink the Change124
7Grow Your People149
 
Shape the Path
8Tweak the Environment179
9Build Habits203
10Rally the Herd225
 
11Keep the Switch Going250
 
How to Make a Switch259
Overcoming Obstacles261
Next Steps265
Recommendations for Additional Reading267
Notes269
Acknowledgements293
Index295



leadership
Customer Reviews
Write your own online review.

Required reading for leaders December 14, 2009
Reviewer: M L Woods from Greenville, OH USA
Am currently reading the pre-release version of the book. As someone who develops strategy with the goal of radically improving behavior, I have found this book extremely valuable. It will help you drive your organization from sustained behavior to transformed behavior.


Find Items On Similar Subjects
Made to Stick: Why Some Ideas Survive and Others Die
The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

.
 
leadership
TITLE INDEX: A-K  L-Z | SEARCH | BESTSELLERS | WHAT'S NEW | OUT OF PRINT | HELP | PRIVACY & SECURITY | Leading Blog | LeaderShop Main Page

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2010 LeadershipNow / M2 Communications, LLC All Rights Reserved


All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.
.