Switch: How to Change Things When Change Is Hard
Chip Heath and Dan Heath
Description and Reviews
From The Publisher:
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.)
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About the Authors
Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a consultant to the Aspen Institute. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report. --This text refers to an out of print or unavailable edition of this title.
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Required reading for leaders December 14, 2009
Reviewer: M L Woods from Greenville, OH USA
Am currently reading the pre-release version of the book. As someone who develops strategy with the goal of radically improving behavior, I have found this book extremely valuable. It will help you drive your organization from sustained behavior to transformed behavior.
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