Advocacy: Championing Ideas and Influencing Others: Championing Ideas and Influencing Others
John A. Daly
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From The Publisher:
When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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About the Author
John Daly has published more than 100 scholarly articles, produced five books, and made numerous conference presentations. He has served as editor of two academic journals and is the president of the National Communication Association, as well as the president of the Council of Communication Associations. He has been on the Board of Directors of the International Customer Service Association and the International Communication Association. Daly has worked with more than 300 companies and public agencies worldwide on topics related to communication, influence, and customer loyalty. In recent years, he has worked with corporate entities such as American Airlines, IBM, Marriott, Merck, and Merrill Lynch, as well as governmental units such as the White House, Department of the Army, Department of Interior, and many others.
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