LeaderShop
Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

BookInfo
 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items


.
See Also:
. Business



leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

Advocacy: Championing Ideas and Influencing Others: Championing Ideas and Influencing Others
John A. Daly


9780300167757
Retail Price: $27.50
LS Price: $26.12
You Save: $1.38 (5%)


Availability: Usually ships within 24 hours.

Format: Paperback, 400pp.
ISBN: 9780300188134
Publisher: Yale University Press
Pub. Date: June 19, 2012
Average Customer Review:
leadership
best business books

leadership

leadership
 
Order This Book!

Add To My Cart

view cart
email friend
 

Secure Order Guarantee

Item No: 9780300188134



leadership
Description and Reviews
From The Publisher:

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea—the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.


 
readers index
leadership
Reader's Index 
Send us your favorite quotes or passages from this book.
 

leadership
About the Author

John Daly has published more than 100 scholarly articles, produced five books, and made numerous conference presentations. He has served as editor of two academic journals and is the president of the National Communication Association, as well as the president of the Council of Communication Associations. He has been on the Board of Directors of the International Customer Service Association and the International Communication Association. Daly has worked with more than 300 companies and public agencies worldwide on topics related to communication, influence, and customer loyalty. In recent years, he has worked with corporate entities such as American Airlines, IBM, Marriott, Merck, and Merrill Lynch, as well as governmental units such as the White House, Department of the Army, Department of Interior, and many others.



leaders
Table of Contents

 
1The Politics of Ideas
2Communicate Your Idea with Impact
3Frame Your Advocacy Message
4Build Your Reputation, Create a Brand
5Form Alliances
6Your Idea Is Only as Good as Its Story
7Who's Making the Decision?
8Network!
9Timing Is Everything
10Create Persuasive Messages
11Make the Idea Matter
12Make a Memorable Case
13Demonstrate Confidence
14Steer Meetings Your Way
 
Notes
Index



leadership
Customer Reviews
Write your own online review.


Find Items On Similar Subjects
Book on Leadership
.
 
leadership
TITLE INDEX: A-K  L-Z | SEARCH | BESTSELLERS | WHAT'S NEW | OUT OF PRINT | HELP | PRIVACY & SECURITY | Leading Blog | LeaderShop Main Page

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2015 LeadershipNow / M2 Communications, LLC All Rights Reserved


All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.
.