Retail Price: $26.95 LS Price: $18.32 You Save: $8.63 (32%) Availability: Usually ships within 24 hours. Format: Hardcover, 224pp. ISBN: 9780071635592 Publisher: McGraw-Hill Pub. Date: November 6, 2009 Average Customer Review:

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Jack Trout’s timely follow up to his landmark work, Positioning!

Competitiveness is at an all-time high and technology is driving change at exponentially faster and faster rates. Now is the time when marketers must revisit their positioning of products, brands, and organizations to meet the new demands of a transformed economy.

Repositioning explains how readers can evolve their original positioning to manage these changes in terms of marketplace perception of their products. Sure to be one of Trout’s most important works, the book offers specific advice on how to attack and weaken competitors when and where they are most vulnerable.

Jack Trout is president of Trout & Partners, a marketing firm with offices in 13 countries, whose clients include AT&T, IBM, Burger King, Merrill Lynch, Xerox, and many other major corporations. He is the author or coauthor of numerous marketing classics, including Positioning, Marketing Warfare, Bottom-Up Marketing, The 22 Immutable Laws of Marketing, and The New Positioning.

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