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At some point, we've all been forced to endure meetings centered on the usually frustrating and rarely productive strategy for generating ideas known as brainstorming.Hamstrung by undisciplined thinking, these sessions often suffer from directionless stream-of-consciousness chatter, unclear action steps, and the inevitable devil's advocates who bring creativity to a halt. At the end, no innovation solutions have emerged, people are frustrated and cynical, and business begins to suffer. There must be a better way.

In "Brainsteering", former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne leverage more than a decade of in-depth research and practical application to describe a powerful new approach to creating more-and better-ideas called Brainsteering. "Brainsteering" shows that if you ask the right question, the right answers - and a whole host of good ideas - soon follow. Importantly, it also shows that the right process for consistently generating good ideas looks very different than what you've probably been taught. Written by and peppered with thought-provoking (and often-hilarious) real world examples from both the workplace and popular culture, "Brainsteering" is a comprehensive how-to manual that will entertain readers while helping them create innovative ideas they could ever have imagined in the past.

• "You're more likely to succeed by thinking inside a box—the key is to find just the right box in which to think." Pg. 21

Kevin P. Coyne is a Senior Teaching Professor at the Goizueta Business School at Emory University and a former senior partner at McKinsey and Company, where he led the firm's Worldwide Strategy Practice. His articles have appeared in the Harvard Business Review, McKinsey Quarterly, Chief Executive Magazine, Business Week, Sloan Management Review, and other leading publications. Kevin also has been quoted in the Wall Street Journal, New York Times, Fortune, and several other publications; writes a column on BusinessWeek.com called The Strategist; and has appeared on CNBC, National Public Radio, and Fox Business News. Shawn T. Coyne is a management consultant with 25 years of experience in marketing strategy and organizational leadership at Procter & Gamble, McKinsey and Company, and other leading firms. He has authored or co-authored articles for The Harvard Business Review, Harvard Business Online, and BusinessWeek.com; has been featured or quoted in such publications as The Wall Street Journal; and has appeared on Fox Business News. Together, Kevin and Shawn are the Managing Directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors in the areas of strategy, marketing, and organizational effectiveness, with a particular focus on identifying groundbreaking new ideas.

	Introduction: Why Brainsteering?	1
	Part 1: Ask the Right Questions (And Good Ideas Will Follow)
1	The Proven Power of Questions to Help You Finds Ideas	17
2	Developing You Arsenal of Right Questions	31
3	When It’s Time to Find a Better Idea	53
	Part 2: Take Your Personal Ideation Skills to the Max
4	A Systematic Approach to Developing Questions	71
5	The Right (and Wrong) Uses of Analysis in Ideation	85
6	Optimizing Your Personal Ideation Performance	113
	Part 3: Lead Others to Great Ideas
7	From a Bad Brainstorming Session to a Great Brainsteering Workshop	133
8	Teaching Others to Develop Better Ideas	151
9	Creating an Idea Factory	165
	Part 4: The Grand Finale
10	Developing Your Own Billion-Dollar Idea	185
	Appendix: 101 Right Questions to Spur Breakthrough Ideas	201
	Acknowledgements	211
	A Note on Sources	215
	Notes	217
	Index	225

Book on Creativity