Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings

Peter Sheahan

Retail Price: $14.99 LS Price: $10.19 You Save: $4.80 (32%) Availability: Usually ships within 24 hours Format: Paperback, 320pp. ISBN: 9780061719639 Publisher: Harper Paperbacks Pub. Date: May 12, 2009 Average Customer Review:

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What do the superstars of modern business have in common? An ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. one of the youngest and fastest-rising stars on the international consulting and speaking circuit, Peter Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition instead of running with the pack.

Sheahan explores six major flips

• Action Creates Clarity—to move forward you must act in spite of ambiguity.
• Fast, Good, Cheap: Pick Three, Then Add Something Extra—the new standard in every industry.
• To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.
• Satisfy customers' needs for engagement and contact—it's not "just business"—Business Is Personal.
• To win mass-market success, be courageous, Find It on the Fringe, and separate yourself from the competitive herd.
• To Get Control, Give It Up—empower others to create, dream, and believe for you.

Stick to what you learned in business school at your peril. Today's small-world economy calls for a new way of doing business. It calls for Flip.

Not yet thirty years old, Peter Sheahan is one of the world's foremost strategic thinkers and business consultants. In the space of three years he has built a multimillion-dollar consulting practice, attracting clients such as Coca-Cola, L'Oreal, and Ernst & Young.

	Introduction: Getting Flipped!	1
	The Four Forces of Change	7
	Action Creates Clarity	29
	Fast, Good, Cheap: Pick Three-Then Add Something Extra	73
	Absolutely, Positively Sweat the Small Stuff	99
	Business is Personal	159
	Mass-Market Success: Find it on the Fringe	199
	To Get Control, Give it Up	229
	Conclusion: Get Moving!	287
	Acknowledgments	291
	Notes	293
	Index	299

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