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At Work With Thomas Edison : 10 Business Lessons from America's Greatest Innovator


Blaine McCormick



1891984357
Retail Price: $16.95
LS Price: $0.00


Availability: Out-of-Print

Format: Paperback, 254pp.
ISBN: 9781891984358
Publisher: Entrepreneur Press
Pub. Date: November 2001

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Description and Reviews
From The Publisher:

McCormick, a management professor at Baylor University and author of Ben Franklin's 12 Rules of Management, is obviously enchanted with Edison and believes the inventor's talents haven't been fully recognized. In addition to patenting over 1,000 inventions, Edison was a capable businessman who recognized that innovation is a business, emphasizing the importance of creating a company that produces more than just one good idea. According to McCormick, Edison never invented simply to create a new thing, but rather focused on crafting something that would have a practical use. Edison also believed that one invention often led to a series of inventions, citing the link between the phonograph, telegraph and motion picture.

Among the key lessons readers can learn from Edison are "limit your way to greater creativity" (Edison felt his deafness helped his creativity) and "the greatest innovators have made a lot of F's" (failure is essential to inventions). McCormick includes the inventor's own words as well as success stories about others who, like Edison, have achieved success through untraditional methods (including one of this season's top success stories, General Electric CEO Jack Welch). This book will appeal to those curious about Edison as well as anyone seeking tips on achieving entrepreneurial success. The writing is clear and rife with rarely discussed details that offer a new perspective on the achievements of a great American inventor.

Copyright 2001 Cahners Business Information, Inc.

 

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About the Author

Blaine McCormick is a management professor at Hankamer School of Business at Baylor University.

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Table of Contents
Forewordxi
Prefacexvii
Introduction: 10 Lessons from America's Greatest Innovator1
The Rise and Fall of Corporate America
"Your Attention Please: You Are Now Leaving the Strange Part"
Ten Lessons
Where Do We Go from Here?
Part IInterview with an Innovator: "Why Do So Many Men Never Amount to Anything?"15
Chapter 1America's First High-Tech Entrepreneur21
The Original Nerd
Six Myths About Thomas Edison
Chapter 2Turning a Deaf Ear (Into a Competitive Advantage)33
So, What Happened?
Call the SWOT Team!
Three Good Things about Being Deaf
Limit Your Way to Success
Advice for Your Next Interview
Chapter 3Talent, Not Titles53
Rule #1: Start with Entrepreneurial Talent
Curiosity Didn't Kill the Cat
Getting Beyond the Game Show
So What If They Don't Like Me?
The Morning After?
Fixing a Bum Ticker
New Kinds of Work-Sample Tests
Worth Hanging Around For
How About "Lunch at No Additional Cost to You?"
Chapter 4Get Connected73
Making Connections with Science
No Experts In the Unknown
Are You Experienced?
The Power of Doodling
Making Connections with Poetry
When the Going Gets Tough, the Tough Write Poetry
Part IIInterview with an Innovator: "How to Succeed as an Inventor"95
Chapter 5Build Yourself an Invention Factory101
Insulated, But Not Isolated
How to Tell If You Really Are Working for Nazis
Harnessing Creativity with a Few Simple Rules
Where's Your Laboratory?
The Power of One
Chapter 6Fail Your Way to Success121
Wisdom from the Runner-Up
Form Follows Function?
Failure as Unexpected Outcomes
Guidelines for Failing Intelligently
A Different Kind of M&M
Chapter 7Mr. Edison Goes to Wall Street137
Is Business the Bad Guy?
In Defense of Venture Capitalists
How Edison Got (and Kept) the Capital Flowing
No More Poker Faces
Was Edison a Bad Businessman?
Mistakes Were Made
Part IIIInterview with an Innovator: "The Age of Speed"163
Chapter 8All Promotion Is Self-Promotion167
It Must Be Some Kind of Trick
The First Magic Kingdom
Edison and the Editors
Feeling Safe and Secure
What Would Oscar Say About This?
Thomas Edison: Cultural Engineer
Show and Tell
Now You See It
Are You Invisible?
Chapter 9Let Freedom Ring (Cha-Ching!)189
A Short History of Freedom in Business
Freedom from Corporate America
Freedom of Choice
Freedom from Monopoly
Freedom from War
Freedom from Clutter
Future Freedoms
Chapter 10Stop Innovating and Start Playing207
Routine: The Creativity Killer
How to Eat Your Way Out of Your Routine
A Brief History of Time
Those Crazy Kids
Are You Having Fun Yet?
[pi]r[superscript 2] or Pie Are Round?
"Hey, Kaleidoscope Brain!"
How Games Have Fueled the Digital Age
Play Business!
Conclusion--Glow, But Don't Consume Yourself229
Acknowledgments233


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