The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

Granville N. Toogood

Retail Price: $14.95 LS Price: $0.00 Availability: New Edition Format: Paperback, 204pp. ISBN: 9780070653382 Publisher: McGraw-Hill Trade Pub. Date: March 1997 Average Customer Review:

New Edition A new edition of this title is available: The New Articulate Executive

Even seasoned speakers fall into common traps; Do you? Learn to beat fear...heed the 18 minute wall...use body language, dress, and visual aids to top advantage...read prepared text like a pro...handle questioners, hecklers, and the press with aplomb.

"Wonderful things happen when people talk face to face," says Granville Toogood. " Deals and decisions are made. Obstacles are cast aside. Whatever the job, the job gets done face to face." Whatever your job, now and in the future, face it with a new level of confidence and power drawn from The Articulate Executive.

"... makes the capable business person, more capable, more successful and definitely more self confident..."

—Martha Stewart

"In the age of communications, an effective must be an articulate executive­­and The Articulate Executive is an indispensable tool for executive success."

—Zbigniew Brzezinki

"The Articulate Exeuctive should be required reading in every board room, class room and living room in the country."

—David Stockman, former Director of the Office of Management and Budget; currently a General Partner, The blackstone Group

"Probably the best book on the subject I've ever read. Toogood is a real expert, and the advice he gives is indispensable."

—Charles Lee, CEO, GTE Corp

"... a must read for anyone interested in public speaking. Toogood's tips on how to communicate more effectively are terrific­­and they work."

—Jack Llewelyn, CEO, Ocean Spray Cranberries

"Toogood's book is a gold mine for anyone who has to speak."

—William Mayer, former CEO, CS First Boston

Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.

	Contents
	Part I: The Speaking Game
1	The Speaking Game	3
2	How to Come Across As A Leader	9
3	Understanding Your Audience	16
	Part II: Organization, Writing, and Presentation
4	First Steps to Organizing Your Presentation	25
5	Designing the Perfect Presentation	32
6	The Strong Beginning	34
7	Forging A Powerful Message	44
8	Talking with Pictures	46
9	The Conservational Approach	49
10	The Strong Finish	55
11	Getting The Message Across	61
12	Write Like You Speak	68
13	The Six Most Common Language Mistakes	81
	Part III: Delivery
14	How To Beat Fear	87
15	Avoiding Dangerous Speaking Traps	90
16	The 18-Minute Wall	93
17	How to Capture Your Audience	96
18	Keep The Momentum Going	101
19	The Power of Silence	107
20	Your Image	110
21	How to Read A Prepared Text Like A Pro	119
22	When to Use Visual Aids	130
23	The Correct Use of Slides and Overheads	137
24	Going By the Book	155
25	How to Control Your Presentation	161
26	A Special Mention About Overheads, Flip Charts and Conference Room Wall Presentations	172
27	After The Speech	178
28	Dealing with the Media	184
29	Handling Hecklers	189
30	Training Yourself	193
31	Whats It All Worth To You?	195
	Index	199

The New Articulate Executive: Learn to Look, Act, and Sound Like a Leader- H
Speak Like Churchill, Stand Like Lincoln: 21 Practical Secrets of History's Greatest Speakers