Now they turn their attention to the topic of innovation: how companies large and small can encourage the creative solutions that transform their businesses.

What if GE had not fostered such an attitude? It would have remained in its original industry and its financial services unit would never have grown to the dominant position it holds today.

As in their previous books, the authors explain in great detail how you can develop an environment in which you are encouraged to break away from organizational thinking and actually generate new ideas.

Everyone says they favor new ideas and creative solutions, but few managers know how to get their staffs thinking in breakthrough ways. Mike Vance and Diane Deacon give you the techniques you need to identify neds, develop creative solutions, and implement breakthrough action plans. And these are the same solutions that major corporations have clamored after for more than three decades -- the same solutions that have transformed the culture at such giants as AT&T, Apple Computer, and General Foods.


Reviews

Mike Vance and Diane Deacon show you the way to enhanced individual and group creativit with immediate results. They have changed the way I see the world.