Retail Price: $14.00 LS Price: $0.00 Availability: Out-of-Print Format: Paperback, 262pp. ISBN: 0399519041 Publisher: Perigee Pub. Date: March 1995

Out-Of-Print A new copy is not available from the LeaderShop at this time. A used copy may be available from our network of book dealers. Search Out-of-Print   Item No: 4855-4

This one-of-a-kind groundbreaking guide takes you on a tour of the technologies that are revolutionizing the way we do business - and tells you how to reach your target market at the touch of a button. Today the phrase "instant millionaire" is no longer a pipe dream: entrepreneurs and executives across the nation are discovering unprecedented - and unlimited - profit potential. In this invaluable book, experts and industry leaders guide you along the information superhighway, explaining in clear layman's terms how cutting-edge technologies work - and how they can work for you.


Table of Contents

	Foreword	1
	Introduction	3
	Database Marketing	19
	Marketing by Fax	51
	Audiotext	103
	Multimedia	133
	Infomercials	163
	Bulletin Boards	205
	The Internet	229
	Money-saving Offers	263

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