A Whole New Mind: Why Right-Brainers Will Rule the Future

Daniel Pink

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Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities—inventiveness, empathy, meaning—predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.


Reviews

Wow! This is not a self-help book. It's way more important than that.

—Seth Godin, author of Purple Cow

An audacious and powerful work.

—Miami Herald

For soon-to-be liberal arts graduates, it makes an encouraging graduation gift.

—Newsweek

For those wishing to give their creative muscles a workout, the book is full of exercises and resources.

—Harvard Business Review

This book is a miracle. Completely original and profound.

—Tom Peters, author of In Search of Excellence

Daniel H. Pink is a former White House speechwriter and the author of the bestseller Free Agent Nation. A contributing editor at Wired magazine, he has written on work, business, and politics for The New York Times, Harvard Business Review, Slate, Salon, Fast Company, and other publications. He has also lectured to corporations, universities, and associations around the world on economic transformation and business strategy, and has analyzed commercial and social trends for dozens of television and radio programs.

	Introduction (Excerpt)	1
	Part One: The Conceptual Age
1	Right Brain Rising	7
2	Abundance, Asia, and Automation	28
3	High Concept, High Touch	48
	Part Two: The Six Senses
	Introduction to the Six Senses	65
4	Design	68
5	Story	98
6	Symphony	125
7	Empathy	152
8	Play	177
9	Meaning	207
	Afterword	232
	Notes	235
	Acknowledgements	252
	Index	255

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