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In Their Time: The Greatest Business Leaders of the Twentieth Century
Anthony J. Mayo and Nitin Nohria with a foreword by Warren Bennis


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Retail Price: $35.00
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Availability: Usually ships within 24 hours
Format: Hardcover, 512pp.
ISBN: 9781591393450
Publisher: Harvard Business School Press
Pub. Date: September 1, 2005
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Description and Reviews
From The Publisher:
Stories of the Greatest Leaders of the Twentieth Century
Great business leaders possess more than celebrated traits like charisma and an appetite for risk. They have "contextual intelligence"-a profound ability to understand the zeitgeist of their times and harness it to create successful organizations.
Based on a comprehensive Harvard Business School Leadership Initiative study, Anthony J. Mayo and Nitin Nohria present a fascinating collection of stories of the twentieth century's greatest leaders, from unsung heroes to legends like Sam Walton and Bill Gates. The book identifies three distinct paths these individuals followed to greatness: entrepreneurial innovation, savvy management, and transformational leadership. Through engaging stories of leaders in each category, the authors show how, by "reading" the context they operated in and embracing the opportunities their times presented, these individuals created, grew, or revitalized outstanding American enterprises.
A canon of leadership success from the last century, In Their Time reveals insights for contemporary leaders hoping to build lasting legacies.

Reviews
"Both Analytical and highly readable, In Their Time is a masterly treatment that sees immigrants and workers, as well as managers and entrepreneurs, as part of the industrial and financial leadership that built America."
—James MacGregor Burns, author of Leadership and Professor Emeritus of Political Science, Williams College
"History has more to teach modern busienss leaders than they might imagine. Don't be daunted by the book's heft. Once you pick it up, it will be well worth the read."
—James Champy, coauthor of the bestseller Reengineering the Corporation, and Vice Chairman, Perot Systems

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About the Author
Anothony J. Mayo is the Executive Director of the Harvard Business School Leadership Initiative program. Nitin Nohria is Richard P. Chapman Professor of Business Administration at Harvard Business School and the author of several books on management and leadership.

Table of Contents
| Foreword | ix |
| Acknowledgements | xi |
| Introduction | xv |
| 1 | 1900-1909 Land of Business Opportunity | 1 |
| 2 | 1910-1919 Breaking Frontiers | 35 |
| 3 | 1920-1929 From Prosperity to Despair | 67 |
| 4 | 1930-1939 Survival Through Adaptation and Renewal | 103 |
| 5 | 1940-1949 Reaching New Heights Through Standardization | 139 |
| 6 | 1950-1959 Feeding the Machine of Consumption | 175 |
| 7 | 1960-1969 Business in a Bubble | 211 |
| 8 | 1970-1979 Managing Through the Malaise | 245 |
| 9 | 1980-1989 Restoring Glory in American Business | 283 |
| 10 | 1990-1999 Reengineering, Restructuring, and Reality Check | 315 |
| Epilogue | 351 |
| Appendix | 365 |
| Notes | 373 |
| Index | 421 |
| About the Authors | 443 |

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