Retail Price: $35.00 LS Price: $25.11 You Save: $9.89 (28%) Availability: Usually ships within 24 hours. Format: Hardcover, 256pp. ISBN: 9781578519712 Publisher: Harvard Business School Press Pub. Date: February 28, 2006 Average Customer Review:

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Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader—one who is confident in who she is and what she stands for, and who truly inspires people to achieve extraordinary results?

Rob Goffee and Gareth Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. They are skillful at consistently being themselves, even as they alter their behaviors to respond effectively in changing contexts.

In this lively and practical book, Goffee and Jones draw from extensive research to reveal how to hone and deploy one’s unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion and withholding it, getting close to followers while keeping distance, and maintaining individuality while "conforming enough." Underscoring the social nature of leadership, the book also explores how leaders can remain attuned to the needs and expectations of followers.

Why Should Anyone Be Led By You? will forever change how we view, develop, and practice the art of leadership, wherever we live and work.

"This uplifting book offers a wise, sensitive, and sensible guide to becoming the best leader you can be by genuinely caring about infusing followers' lives with meaning and purpose. It is the right message for our turbulent times and should get wide attention."

—Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School

"Rob Goffee and Gareth Jones challenge us with the crucial question that all leaders must ask themselves: Why should anyone be led by you? This book provides much-needed clarity, illumination, and guidence on what makes an authentic leader."

—Gary Hamel, author, Leading the Revolution

Rob Goffee is Professor of Organizational Behavior at the London Business School. Gareth Jones is Visiting Professor at INSEAD. He was formerly Director of Human Resources for the BBC.

Introduction	Why Should Anyone Be Led by You?	1
1	Be Yourself—More—with Skill	9
2	Know and Show Yourself—Enough	29
3	Take Personal Risks	59
4	Read—and Rewrite—the Context	83
5	Remain Authentic—but Conform Enough	109
6	Manage Social Distance	135
7	Communicate—with Care	161
8	Authentic Followership	189
9	The Price and Prize of Leadership	203
Appendix A	Evaluating Your Leadership Potential	219
Appendix B	Maximizing Authenticity and Skill	223
	Acknowledgements	225
	Notes	227
	Index	237
	About the Authors	243

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