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Promoting Yourself: 52 Lessons for Getting to the Top . . . and Staying There


Hal Lancaster



0743213637
Retail Price: $24.00
LS Price: $0.00

Availability: Out-of-Print

Format: Hardcover, 221pp.
ISBN: 0743213637
Publisher: Free Press - WSJ Series
Pub. Date: February 2002

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Description and Reviews
From The Publisher:

From The Wall Street Journal's longtime career columnist, here is the street-wise book that finally tells readers what they really need to know: how to get and protect the job you want...when someone else wants it just as much.

Forget empowerment. Forget paradigm shifts. Forget gurus. Veteran columnist Hal Lancaster is tired of feel-good career guides written by football coaches and soap opera actors -- guides that boil the complex workplace down to a handful of buzzwords and conclude with a few rosy platitudes. Refreshing and sometimes controversial, Promoting Yourself is based on the premise that readers can best learn to build their careers not by listening to the ramblings of so-called gurus, but by studying the experiences of others like them who have been through the business wars and not only survived but flourished.

Through stories of real-life managers and professionals, Promoting Yourself reveals a workplace that requires you to pit your skills and competitive fire against a horde of ambitious bosses, peers, and subordinates, all seeking the brass ring of career success. Some will play fair, others won't, and justice won't always prevail. In his tough, savvy style, Lancaster answers the fundamental questions on the road to a rewarding career: How can you find the right job? How can you make your job better? When should you dump your current job? How do you survive your boss's many quirks and foibles? How do you make sense of all the mergers, technological advances, and cultural changes that have muddied the career waters? And what alternate paths to glory exist and what do you need to know to follow them?

Finding the right balance between work and family is a critical part of career development. While acknowledging that some people are willing to sacrifice their careers for their families, this book offers some clear-eyed reality therapy, suggesting that we must sometimes be willing to ignore the incessant calls of "family first" and occasionally say to our kids "No, I can't play with you. I have to work now." But it also shows that someone who has married and parented well, and frequently demonstrated enduring love of his or her family, will find that the kids will be okay and the spouse understanding. There are no pat answers to career success. But with Promoting Yourself, readers gain the street smarts and insight they need to maneuver through the highly political and often unjust reality of corporate life.

 

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About the Author

Hal Lancaster has spendt more than 30 years at The Wall Street Journal as a reporter, editor, bureau chief, and columnist. From 1994 through 1999, he wrote the Journal's weekly "Managing Your Career" column and now writes "Career Corner," a twice-monthly feature for the acclaimed CareerJournal.com web site. He lives in the Los Angeles area with his wife and two sons.

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Table of Contents
Prefaceix
Introductionxiii
Part 1Selling Yourself1
1.Whither Goest Resumes?3
2.Highlighting Hidden Skills8
3.Promoting Yourself Online11
4.How to Tell Good Schmoozing from Bad15
5.Shhh! Be Wary While You're Job Hunting; the Boss May Be Listening19
6.Who Gets the Job, the Specialist or the Generalist?23
7.Acing the Interview26
8.Getting What You're Worth32
Part 2Getting Ahead37
9.Taking the Road Less Traveled39
10.Hunting the Elusive Mentor42
11.Being a Hub: Leading When You're Not the Leader46
12.Is That Promotion Right for You?51
13.Breaking Out of Your Pigeonhole55
14.Chasing the MBA: Is It Worth the Hassle?59
15.Dunning Your Boss for a Raise64
Part 3Into the Management Maelstrom69
16.Avoiding Those First-Time Manager Blues71
17.Who Said Techies Can't Manage?75
18.Managing Techies When You Aren't One78
19.Managing a Hostile Crew82
20.The Art and Craft of Being a Good Number Two85
Part 4Making Midcourse Corrections89
21.Turnarounds and Careers: Even a Lemon Has Juice91
22.Someone Will Benefit from a Company Crisis; Why Shouldn't It Be You?95
23.Learning from Failure: Overcoming Hubris98
24.Adapting to Continual Turmoil101
25.The Return of the Living Dead: Coming Back from a Demotion104
26.Job-hopping: Road to Riches or Ruin?107
27.How to Survive Your Midlife Crisis111
28.Can You Go Home Again?116
29.Using a Job Hiatus to Build a New Career119
Part 5Swimming in a Sea of Change: Fight or Flight?123
30.The High-Anxiety, Low-Self-Esteem Blues125
31.Reinventing Your Job129
32.Creating Your Own New Job131
33.Should You Take a Buyout and Go Bye-Bye?134
34.Wielding the Broom: Who Gets Swept Out, the Old Ways or the New Manager?138
35.Postmerger Trauma: How to Avoid Being a Deer in the Headlights141
36.Chasing the Start-up Pot of Gold145
Part 6Office Politics: Playing Well with Others151
37.Mastering Office Politics Without Becoming a Jerk153
38.Getting Noticed Without Getting Pushy157
39.Learn to Negotiate; Your Career Depends on It159
40.Living with Bad Bosses: Love 'Em or Leave 'Em162
41.Surviving a New Boss165
42.Going over the Boss's Head168
43.Teaching an Old Boss New Tricks171
Part 7Alternate Paths to Glory175
44.The Perils and Promise of Turning Your Hobby into a Career177
45.Alternative Work Arrangements: Beating the Odds and Making Them Work182
46.Living Life as a Pilot Fish186
47.Women Who Break the Mold189
48.Living La Vida Free Agency192
49.Getting Branded for Life197
50.Life as a Corporate Samurai200
51.Building a Parallel Career for Fun and Profit203
52.It's Not Where You Start, It's Where You End Up206
Acknowledgments211
Index213


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