MBA in a Box: Practical Ideas from the Best Brains in Business

Joel Kurtzman with Glenn Rifkin and Victoria Griffith

Retail Price: $34.95 LS Price: $24.47 You Save: $10.48 (30%) Availability: Usually ships within 24 hours. Format: Hardcover in Slipcase, 448pp. ISBN: 9780609610886 Publisher: Crown Business Pub. Date: May 4, 2004 Average Customer Review:

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The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:

• Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
• The profit zone and how to tell if a business is in one.
• The skill of turning an idea or invention into a product that solves a problem for a market.
• Merging the need of business to produce and grow with the environment so they are both sustained.
• The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.
• And much more.

Reviews

In the world of business, ideas matter. Those who master the big ideas and execute them in a practical way will be the ones with the greatest chance of success. In MBA in a Box, some of the sharpest minds in the business world provide perceptive looks into topics like innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these important core topics.

—Larry Bossidy, retired chariman & CEO of Honeywell International & coauthor of Execution: The Discipline of Getting Things Done

 


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