Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times

Mukul Pandya, Robbie Shell, Susan Warner, Sandeep Junnarkar and Jeffrey Brown

Retail Price: $29.99 LS Price: $23.99 You Save: $6.00 (20%) Availability: Usually ships within 24 hours. Format: Hardcover, 288pp. ISBN: 9780131531185 Publisher: Wharton School Publishing Pub. Date: October 12, 2004 Average Customer Review:

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• Paths to greatness: Actionable lessons from today's most remarkable business leaders
• Incisive profiles from Knowledge@Wharton and Nightly Business Report
• Andy Grove, Mary Kay Ash, Lou Gerstner, Richard Branson, Herb Kelleher, Charles Schwab... and 19 more

In this book, two of the world's most respected sources of business insight come together to select and profile the 25 most influential businesspeople of the past quarter century. These incisive profiles teach specific lessons you can use to discover, refine, and nurture your own leadership style... achieve breakthrough results... and accelerate your career progress.

The team: Nightly Business Report, the United States' #1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. Together, they offer powerful new insights into familiar faces--and reveal the passion and brilliance that allowed less-well-known leaders to achieve the extraordinary.

From corporate culture to brand management, risk-taking to pricing, this book's insights won't just help you: they'll inspire you.

What outstanding leaders do, and how they do it

Actionable insights for achieving your own form of greatness

Building corporate culture that can withstand anything

What you can learn from Southwest's Herb Kelleher and J&J's James Burke

Key attributes of lasting leadership

Giving voice to customers, giving voice to truth

Getting smarter, faster

Case studies in building organizations that learn--and act

Reinventing your business: when it's time, how to do it

Lessons from the master: Steve Jobs

Discovering underserved markets--and serving them profitably

Mohammed Yunus: Profiting from entrepreneurship in the world's poorest communities

The greatest business leaders of our generation

How they achieved the impossible

What you can learn from them

How to use those lessons to supercharge your career

25 compelling profiles from two of the world's leading sources of business insight:

Nightly Business Report and The Wharton School's Knowledge@Wharton

25 extraordinary leaders, 25 incisive profiles:

Andy Grove, Intel

Bill Gates, Microsoft

John Bogle, The Vanguard Group

Steve Jobs, Apple & Pixar

Warren Buffett, Berkshire Hathaway

Herb Kelleher, Southwest Airlines

Sam Walton, Wal-Mart

Jack Welch, GE

Jeff Bezos, Amazon

Mary Kay Ash, Mary Kay

Michael Dell, Dell

Peter F. Drucker

Alan Greenspan

Oprah Winfrey, Harpo, Inc.

George Soros, Soros Fund Management

James Burke, Johnson & Johnson

Lee Iacocca, Chrysler

Peter Lynch, Fidelity Investments

Frederick Smith, FedEx

Mohammed Yunus, Grameen Bank

Ted Turner, Turner Broadcasting

Lou Gerstner, IBM & RJR Nabisco

Charles Schwab, Charles Schwab

Richard Branson, Virgin

William George, Medtronic

Written by Knowledge@Wharton's Editor Mukul Pandya and Managing Editor Robbie Shell, with additional reporting and writing by Susan Warner, Sandeep Junnarkar, and Jeff Brown.

Mukul Pandya is editor and director of Knowledge@Wharton, a web-based journal of research and business analysis published by The Wharton School of the University of Pennsylvania. A winner of four awards for investigative journalism, Mr. Pandya has more than twenty years of experience as a writer and editor. His articles have appeared in The Wall Street Journal, The New York Times, The Economist, Time Magazine, The Philadelphia Inquirer, and many other publications. He coauthored Knowledge@Wharton on Building Corporate Value. Mr. Pandya, who has an M.A. in economics from the University of Bombay, lives in Ewing, NJ, with his wife and daughter.

Robbie Shell, the managing editor of Knowledge@Wharton, has worked as a business reporter and editor for national news services, newspapers, and magazines throughout her career. She has covered both the White House and U.S. Supreme Court and taught journalism at the University of Virginia. Her freelance work most recently appeared in The Wall Street Journal. A graduate of Princeton University, she lives in Wynnewood, PA, with her husband and two sons.

Nightly Business Report is produced by NBR Enterprises and distributed by American Public Television. It's broadcast by PBS stations nationally and available in 90% of U.S. television households. "Lasting Leadership" is based on NBR's Special Edition of January 19, 2004, celebrating its 25th anniversary.

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