Michael E. Gerber

Retail Price: $18.99 LS Price: $12.90 You Save: $6.09 (32%) Availability: Usually ships within 24 hours. Format: Paperback, 464pp. ISBN: 9780060723231 Publisher: HarperBusiness Pub. Date: February 20, 2007 Average Customer Review:

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Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

Building on the groundbreaking principles of The E-Myth Revisited, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, E-Myth Mastery explores the critical roles of passion, purpose, and practice in the success of any enterprise.

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.

The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:

• Leadership
• Marketing
• Money
• Management
• Fulfillment
• Lead Conversion
• Lead Generation

Each of the seven disciplines is illuminated with examples, exercises, and specific guidance -- E-Myth Mastery puts all the pieces together in a powerful and inspiring way.

E-Myth Mastery is the ultimate business development program that will help you recover your passion and turn your company into a world class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!

Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. He lives in Petaluma, California.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It